Blog
Notes on raising institutional capital.
Practical guides for emerging and mid-market fund managers.
Best Companies for LP Fundraising Support in 2026 (And How to Choose One)
The five categories of LP fundraising support, compared on coverage, relationship ownership and cost, with a framework for choosing between them.
Explainers
What Is a Placement Agent? A Plain-English Guide for First-Time Fund Managers
What a placement agent does, how fees and regulation work, and when the model fits a first-time fund.
The Private Equity Fundraising Process, Step by Step: A Guide for Emerging Managers
Preparation, pre-marketing, launch, LP due diligence and final close, in order, plus where emerging managers lose time.
GP vs LP (2026): What's the Difference, and Why It Matters When You're Raising a Fund
What general partners and limited partners each do, how they fit together in a fund, and why the distinction matters mid-raise.
Comparisons
AI vs Placement Agents (2026): Which Gets Your Fund in Front of LPs Faster?
The traditional agent model and AI-assisted LP outreach, compared on cost, reach, speed and relationship ownership.
Preqin vs PitchBook (2026): Which Institutional Data Platform Fits Your Fund?
Coverage, LP and deal data, methodology and cost, so you can pick the platform that fits how your fund works.
Best PitchBook Alternatives for Fund Managers Raising Institutional Capital (2026)
Four alternatives for raising institutional capital, compared on LP coverage, outreach and cost.
Guides
How to Cold Email Institutional Investors (Without Getting Ignored)
Build a qualified LP list, write subject lines that get opened, personalise by mandate, and stay out of the spam folder.
Best Private Equity Fundraising Software to Manage Your LP Pipeline (2026)
The software fund managers use to run an LP pipeline, from all-in-one platforms to purpose-built CRMs and the DIY stack.
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